Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Hyper-Personalization Is Reshaping Retail Today
11 Apr 2022

Hyper-Personalization Is Reshaping Retail Today

Hana_Visviki

Chief Executive Officer (2010 - Present)

AI and ML are transforming traditional contact centers into intelligent “context centers,” enabling hyper-personalized, real-time customer experiences. Discover how retailers can boost loyalty and engagement in this new multi-experience world—read on!

The Fallacy Of The "Original Paper Record"...
29 Mar 2022

The Fallacy Of The "Original Paper Record"...

Jackie_Torfin

Partner, Marketing and Client Communications (Mar 2021 - Nov 2023)

Paper isn’t your “original” record anymore. 21 CFR Part 11 defines how electronic data must be trusted, validated, and compliant. Learn from expert Jackie Torfin how to ensure your systems meet FDA expectations.

How to Make a Marketing Plan!
29 Mar 2022

How to Make a Marketing Plan!

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

A winning marketing plan isn’t just about budgets — it’s about smart media choices. From TV to digital to engagement strategies, this article breaks down how brands like Lux, Pepsi, and Saffola build impactful campaigns.

Omni Commerce And Offline To Online (O2O)
24 Mar 2022

Omni Commerce And Offline To Online (O2O)

Baqar_Iftikhar_Naqvi

Founder & CEO (Feb 2020 - Present)

Shoppers want seamless experiences across every channel—store, mobile, web, and social. This article explores how omnichannel and O2O commerce unite convenience with personalization, helping brands cut costs, build loyalty, and future-proof retail in a connected world.

Post COVID19 - Transportation: Pause/Play Or Reboot
22 Mar 2022

Post COVID19 - Transportation: Pause/Play Or Reboot

Christie_Fernandez

Founder (Nov 2017 - Present)

COVID-19 halted global transit, drastically cutting air pollution. China’s EV fleets and Singapore’s smart plans show how green transport can thrive. Explore the future of clean, AI-powered mobility shaping a sustainable world.

No Image
18 Feb 2022

Top 5 Wearable Device Related Barriers

João_Bocas

CEO (Nov 2015 - Present)

Wearable devices are transforming healthcare by enabling real-time monitoring and better patient care. Despite challenges like battery life and interoperability, the market is rapidly growing, driven by chronic disease management and tech advances, promising a healthier future. Read to learn more!