Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I'm a consumer durable industry expert having an experience of 31 years and work with various multinationals like Electrolux, Daewoo, LG, Samsung, and Panasonic last assignment was as MD & CEO of BSH (Bosch) in India. Currently, I'm the chief business advisor of Hometech Digital Ltd. (Akai). 
My expertise is transforming brands, channel development, product development, and strategy to attain profitability. I know the channel across India and all the manufacturers. I can build teams from scratch and establish a new organization in India. 

Q2. Who are the major players in the Indian consumer electronics and home appliances market, and what are their market shares?

Major players are Samsung, LG, Whirlpool, Sony, Haier, Godrej, and IFB industries. Market shares depend upon products, but Samsung and LG are major players with 21-23% market share each; there are major air conditioner players like Daikin and Voltas also.

Q3. How could upcoming environmental regulations alter the competitive landscape in the consumer electronics and home appliances industry?

With new govt policies like Make in India, more and more manufacturing is happening in India, and imports are coming down except for a few critical components like panels, compressors, PCBs, etc. 

Q4. Which traditional consumer appliance segments are most vulnerable to disruption from new technologies like IoT and AI? Which companies that are well-positioned to capitalize on this disruption?

IoT and AI will majorly impact LED TVs; Samsung, LG, Sony, Haier, and Panasonic are ready to tackle it. Appliances haven't made a large impact, and the customers don't see much value in them so far.

Q5. How do premium brands compare to economy brands in terms of growth, profitability, and market share in the current economic climate in India?

Growth in premium products after COVID-19 is far higher than that of budget products. Customers are increasingly shifting towards ease of life, and with aggressive finance schemes available, it's more convenient now. 

Q6. If you were an investor looking at companies within the space, what critical question would you pose to their senior management?

I would like to ask about their investment plan, marketing plan, long-term outlook, and strategy for being relevant in India and whether they are willing to invest in local for local products in India instead of thrusting their existing products without understanding the consumer needs.